Alexa is a company that provides traffic details for all the websites around the World Wide Web. It collects the traffic data from its toolbars installed on our computers, from its widgets placed on the websites and from its browser extensions. Alexa states that it takes traffic data from more than 25,000 of its browser extensions (source). Alexa provides a rank to all the websites based on the traffic to that website.
The Alexa rank is used by many to judge the reputation of the website and also for business purposes, like almost all the major advertisers seek Alexa details before they start advertising on your site, which makes increasing Alexa rank a necessity.
Alexa Rank and Page Rank (given by Google) are the two ranks of any websites which are necessary for its success and reputation. The Cost Per Click (CPC) for advertisements on your website is also based on your Alexa ranking, the better the ranking, the higher is the traffic and more impressions the advertisements will make, leading to more earnings. So you have to increase your Alexa rank to make a good income out of your blog.
How To Increase Alexa Rank
Alexa Rank increases over time and there’s no rocket science for improving it. Just have patience and follow the tips stated below and your website’s Alexa Rank will start increasing day after day.1. Add Alexa Widget To Your Website
Alexa collects your blog’s traffic through its widgets, toolbars and browser extensions. It is not possible that everyone visiting your website will have the Alexa toolbar installed. So you can add a widget to all the pages of your website that will help Alexa get to know the real visits to your website and thus help improve Alexa rankings.
Link : Get Alexa widget for your website2. Add Alexa Browser Extension
There may be pages of your site where you can’t install the Alexa widget, these can be the admin pages and other pages where you don’t want the Alexa widget to show up. Then page views for those pages won’t be counted in the Alexa traffic rankings. So it is always beneficial to install the Alexa toolbar in every browser you view your site in and also ask your team members to do the same.
Link : Get Alexa Toolbar
3. Writing and Asking Readers to Write a Review about Your Website on Alexa
Alexa saves reviews about all the websites on Alexa.com. These reviews are made by anyone who has an account on Alexa. People who are going to do business with you or are for any reason seeking your website’s reputation will surely see the audience reviews about your website. So it is always advisable to have the maximum and quality reviews about your site on Alexa. You can yourself write reviews, ask your team and your friends, and also ask your readers to write about your website on Alexa.
4. Write Search Engine Optimized Content on Your Website
Writing good content is the best way to increase Alexa rank. Writing long and keyword targeted articles are the fastest ways to get a boost in organic traffic and hence increasing Alexa ranking.
5. Updating Your Blog Regularly
People love new content. If they find new articles every time they visit your website, then they are more likely to visit more often.
Search engines work the same way, they crawl every website after certain intervals and the rate is high for popular sites with higher traffic. If a crawler always finds new content when it visits your site then it will increase the crawl rate for your website and hence your new articles are likely to show up in search results sooner and indexed faster.
The increase in traffic and the increased speed of indexing will surely help in attaining better Alexa ranking.
6. Leaving Comments and Generating Backlinks
This used to be very popular before the change in Google’s Algorithm (24 April 2012), after which these things have been started to be considered as bad practice. But if you leave appealing comments on popular sites, where the audience is huge, then they are surely going to visit your blog and if your blog has good quality content then the incoming audience will be converted into regular readers easily. This again improves website’s traffic and helps improve Alexa rank.
7. Writing Guest Posts
Writing guest posts on other high traffic websites with good Alexa rank will give a great boost to your website’s traffic. You get exposure, a new audience and a way for them to reach you. Moreover, a back link from within the post content has a very high impact, both on Google Page Rank and for getting good targeted traffic. This again will work towards improving your website’s Alexa ranking.
8. Take Benefit of Social Media Sites
Today everyone is using social media sites. Facebook, Twitter, Google Plus and various other social networks are the places where people today search and share information with others. Do add social media buttons to your website so that people can share your articles and your website can gain exposure. Moreover, sharing your articles on social media can help people know when you write new content and increase your website’s overall traffic.
9. Be Nice to Your Visitors and Reply to Each and Every Comment
You need to love your readers to get their love. Every comment needs to be replied with a suitable reply. And give respect to your readers, they won’t come back if you don’t.
10. Claim Your Website at Alexa
This may not increase your Alexa ranking but is certainly a good practice to claim your website at Alexa. This allows you to update you website’s title and description at Alexa, reply to user reviews which we talked about earlier and also to update your website’s contact information, which is very important if you are looking for advertisers to easily reach you.
Link : Claim your website on Alexa
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